Technologies (USA), Inc.
Robert Selzler (408) 467-7916
Vice President of Marketing
Public Relations, Inc.
Lyn Balistreri (408) 530-8081
Expands Reach to Consumers, VARs, and System Integrators
with New Retail and Distribution
Kenwood Award-Winning TrueX CD-ROM Drives and
Computer Speakers Now Available in Retail Locations
SAN JOSE, CA May 24,
1999 -- Further expanding the Kenwood consumer brand
name into computer peripheral products nationwide,
Kenwood Technologies has signed several major retail and
distribution agreements. These new agreements will
dramatically increase the availability of Kenwood's
revolutionary TrueX' CD-ROM drives and computer speakers.
New retail partners include: CompUSA, one of the
nation's leading retailers with 211 locations across the
country; and Micro Center, a large retailer with stores
in 14 locations across the United States. Kenwood
products are also available from mail order partners CDW
In addition to its major retail presence, Kenwood is also
expanding into the VAR and system integrator markets.
Building off of the recent success in signing up Compaq
Computer as a PC OEM, Kenwood is pushing hard to reach
other OEMs, VARs and system integrators. Today Kenwood
announces that El-Segundo, Calif.-based Merisel, a
leading distributor of computer products throughout North
America, will join existing distributors D&H, CONSAN
GATES/ARROW, and ICG in adding the Kenwood family of
products to their list of available computer peripherals.
Both the TrueX CD-ROM drives and the speakers will be
sold through these retail and distribution channels under
the Kenwood brand name.
"Kenwood's TrueX CD-ROM drives offer great value and high
performance for our VARs and system integrators," states
Jodi Honore, Merisel's vice president of peripherals.
"Kenwood has leveraged its experience in consumer audio
to build computer speakers that fill the need for great
sound at a reasonable price."
"These agreements certainly help put Kenwood on its way
to solidifying its position as a major player in the
computer peripherals market," stated Tony Amico, senior
analyst at International Data Corporation. "Kenwood
seems to be gaining a certain momentum that is especially
impressive given that the Kenwood name was virtually
unknown for computer peripherals less than a year
"Our new alliances will help us rise to the challenge of
keeping up with the enormous consumer demand for Kenwood
products," stated Robert Gronski, vice president of sales
at Kenwood Technologies. "These agreements justify our
desire to make the Kenwood name as well-known for
computer peripherals as it has been for consumer
electronics for over 50 years. It's very exciting to see
so many doors opening up to allow us to provide products
to our loyal customers."
To meet the increasing customer demand for Kenwood's
computer peripheral products, Kenwood will continue to
seek new partnerships with retailers, VARs, and system
About Kenwood Technologies
Kenwood Corporation was established in 1946, and is a
world-renowned manufacturer of consumer audio and
communications equipment with annual revenues of more
than 3 billion dollars. In 1997, Kenwood Corporation
established Kenwood Technologies (USA), Inc., with
headquarters in San Jose, California, as a new division
to launch Kenwood into the computer and technology
sector. Products include a line of award-winning high
performance TrueX CD-ROM drives-- 42X TrueX and 52X TrueX
--as well as the CL-501 and CL-701 multimedia speaker
systems. Additional information about Kenwood
Technologies is available on the World Wide Web at
TrueX and Zen are
trademarks of Zen Research, N.V. and its affiliates in
the United States and other countries.