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What industry Analysts are saying about Zen's TrueX Technology

What industry analysts are saying about
Kenwood Technologies:

"Compaq's selection of Kenwood's TrueX drives is a major endorsement for Kenwood as an OEM peripheral supplier and for Zen's TrueX technology. Compaq recognizes the significant performance differentiation available from Kenwood CD-ROM drives based on Zen's TrueX technology. TrueX technology has the potential to become the defacto performance standard for optical drives."

--Robert Abraham, Vice President
Freeman Associates, Inc.
311 East Carrillo Street
Santa Barbara, CA 93101
Phone: (805) 963-3853
Fax: (805) 962-1541

"The Kenwood TrueX CD-ROM drives are unsurpassed in their transfer rate performance by any other CD-ROM drive products on the market today. Kenwood Technologies' foray into the optical drive market is reaping the rewards of a well thought out, quality product demonstrated by the design win in Compaq desktop PCs."

---Michelle Abraham, Senior Analyst, Multimedia
Cahners In-Stat Group
6909 E. Greenway Parkway, Suite 250
Scottsdale, AZ 85254
Phone: (602) 483-4445
Fax: (602) 483-0400

"At a time when the industry is struggling through the transition from high-speed CD-ROM to DVD-ROM, PC manufacturers are still faced with addressing the ongoing demand for differentiation. New technology requires the adoption of top PC manufacturers before it can be successful."

---Mary Bourdon, Principal Analyst
Gartner Group/Dataquest
251 River Oaks Parkway
San Jose, CA 95134-1913
Phone: (408) 468-8157
Fax: (408) 954-1780

"Kenwood's CD-ROM drive with TrueX technology utilizes significant advancements in the optical drive design. Reading several tracks in parallel is an elegant way to improve the data rate without spinning the disc faster. With this technology Kenwood raises the bar for CD and DVD drive performance."

--Wolfgang Schlichting, Research Manager, Removable Storage
International Data Corporation
5 Speen Street
Framingham, MA 01701
Phone: (508) 935-4034
Fax: (508) 935-4339

Analyst References

Robert H. Katzive, Vice President Strategies
1925 Landings Drive
Mountain View, CA 94043
Phone: (650) 961-6209
Fax: (650) 969-2560

Jeremy Schwartz, Sr. Analyst, Entertainment & Technology
Forrester Research, Inc.
1033 Massachusetts Avenue
Cambridge, MA 02138
Phone: (617) 806-6112
Fax: (617) 868-0577

What industry analysts are saying about
Zen's TrueX CD-ROM Drive Technology:

"Zen Research's TrueX technology is a significant advancement in the optical drive design. Reading several tracks in parallel is an elegant way to improve the data rate without spinning the disc faster. This raises the bar for CD and DVD performance."

--Wolfgang Schlichting, senior analyst,
International Data Corporation

"Zen Research is positioned to positively impact the PC playing field. With the recent price reductions in the PC market, PC companies will be looking to differentiate their product lines from the mid-to-high level range. Zen's TrueX technology will open new areas of unparalleled performance for all types of multimedia and software applications."

--Mary Bourdon, principal analyst,
Dataquest/Gartner Group

"Zen appears to be able to break the optical barrier in drive performance, which should result in not only better performance for existing CD media, but also enable new applications to emerge."

-- Tim Bajarin, president,
Creative Strategies

"Zen's TrueX technology breaks the performance ceiling on CD-ROM drives. With the use of TrueX, optical drive data transfer rates will be able to keep up with the constant increases in CPU and bus speeds."

--Michelle Abraham, industry analyst,

"The industry really needs this technology. We long ago reached the point of diminishing returns on increasing performance with conventional technology on CD-ROM, and we will soon reach the same point with DVD-ROM. This is the breakthrough that is necessary to move the industry forward."

--M. Craig Hanson, president,
mikami systems

For a larger list of analyst references for Zen's TrueX technology,
click here.

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